November 2010
1 post
5 tags
What is Event Sprout?
Would like to share about the project born out of Startup Weekend SG - Event Sprout.
Based on the feedback after Startup Weekend SG, it seems like there is a need for some form of post-event analytic, management and marketing software.
Why Post-Event Marketing?
The hypothesis is that what happens after an event is as important, if not more important, than the pre-event marketing for subsequent...
October 2010
1 post
Startup Weekend Singapore 2010
Gwen and I had been planning the development of a project for post event management for a couple of months. I cheekily, or was it earnestly, named the project MorningAfter. Along the way, we researched the idea, alternating between joy when someone writes a post like this, thus validating our idea, and dismay when someone writes a post like this which leads to great discussions that make us...